Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pizza Hut Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why is it impossible to get to delivery tracking from within the app? We have to find the confirmation email and access a link there — so if the confirmation email doesn’t come through (it’s unreliable) there’s no way to easily track your order. Further, it’s SO BUGGY. My orders have always stuck out at “preparing for delivery”. I have to manually text the local store in the hopes of getting a text back when they eventually deliver. The only reason I have their numbers is because this happens SO OFTEN. Why is everything related to delivery tracking so obfuscated? Feels deliberately, frankly. Also I lodged a missing order complaint and customer service hasn’t responded for 3 weeks so that’s not an avenue either lol. Very dodgy.
I am happier with the new app as always had login problems with the old app. The upgrade is certainly more attractive, easier to negotiate and user friendly. However, after logging in, I am not sure why I had to enter the delivery address. I will check my profile, as I usually do Pick Ups. Definite improvement!
The updated app is ooooo kaaaaaaay ??? If that’s your “it’s ok … maybe” reaction, it’s not really that great, right?! The key problem felt like the responsiveness of the app. It’s only small but a seconds delay is too much 😂 I guess we’re spoiled though? Something about putting in your address and selecting your delivery method when first opening the app, made me check the account tab to ensure I was indeed logged in to my account. I didn’t like that after each selection the menu returns to the top. I think having the option to return to the top should be there, but you should be able continue to browse the menu from the same position when starting the next selection. The inclusion of the selection item now being visible at the top of the menu is an excellent improvement. It’s very useful to see at a glance what you’ve ordered so far. The clarity of images all round is very good. If there were other improvements, it was obvious. Overall it felt a little clunky.
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