Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KFC Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please save yourself the absolutely god awful experience of this app. I decided to do something different and try KFC’s new app, marketed to me as a ‘fast’ and ‘easy’ way of getting my food. I was intrigued. I was hopeful. Oh boy, was I wrong. After spending about 20 minutes in the application trying to get my order correct, I finally managed to customise my dipping sauces and add my sides without the entire app collapsing in on itself. Supposedly, I’d receive my order in about a half hour. About 30 minutes later I checked on my order, only to find that it had been cancelled by the restaurant due to a ‘miscommunication regarding the details of my order’. I also had numerous texts telling me completely different things, one said to wait while another driver was being found, while the other told me to call kfc! I ended up having to call the delivery support number, which took me to a Doordash call centre. This entire endeavour took about an hour, and at the end of it I was left hungry and extremely annoyed. I also now have to wait five business days for my refund to process. Then, I opened UberEats and ordered maccas. Within 20 minutes of ordering, it was sitting at my front door. This is why MacDonald’s outperforms KFC. I really didn’t think delivering food was that difficult, but man, KFC is doing it VERY wrong.
So it’s happens twice now, one of the times I can say for sure what the problem is and it’s with the “favourite orders” so I select my store, pick my order then go to pick it up, only to find out it had redirected me to another store automatically without notice and I believe it was because that was the one I originally created and save my favourite order from. So unless I throughly look at all the minor details whenever I order it will probably do it again, not only is it kind of annoying already to find the favourite orders I also once I have selected it have to select where I want to pick it up from again... also if that’s the case why is the option even available for not only that but also a favourite store, it would literally be safer and faster for me to just order at the drive through when I get to whatever store I want to order from. So yeah that’s my rant about the app and it’s problems atm it’s cost me a bit of trouble and time now and I wouldn’t wish it on anyone so I hope it is fixed.
After using the Macca's app I am so grateful for this one. And I appreciate y'all responding to my previous review. I would love it if you added the wicked wings dinner pack as an app option - my fav and in my opinion one of the better quality options. I kind of hate how when you pick a store to go to you get a zoomed in map. Once you put your default/favorite sites in, you should lock it in state/region so it's not hard to find other close stores (with an option to manually switch of course). Things you do well: able to pay at the counter (drive through option), customisable meals, special offers, speedy meals. Things I would like: the wicked wings dinner pack, able to add my receipt thing so I don't have to change it at the counter, maybe a comment box just so I can ask for things beforehand), maybe a PayPal option? Edit: seriously a comment box. I feel sorry for the poor girl that add to in my request
Get your chicken fix anywhere, anytime on the KFC App, it’s a magical place where dreams come true (assuming, like us, you dream about fried chicken)....