Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗rlly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is really enjoyable to be able to share your status with others either on campus or off! It’s also another way to connect with others and be able to see what their up to as well! It reminds me a lot of Snapchat location back in high school! Thank you so much to the creators! 🤩✨
I like how this app doesn’t try to keep me using it all the time. It’s really just about helping me meet up with friends in person. Nearby notifications are super fun especially since I live in a big city. I get them all the time and even if it doesn’t lead to a hang out, it’s still nice to know I’m around friends. The UI is a little busy at times, but that’s my only real gripe with the app. Overall I’ve loved the new stuff they’ve built.
Finally an app that isn’t vying for my attention. I love using location apps to see which of my friends are around me, and this does such a great job of letting us know. I just wish my friend had it the other day when apparently she was at the coffee house next to my house!
Stay close with your friends. Ping lets you share statuses, see where your friends are at, and get notified when they’re nearby. WHAT WE'RE ABOUT Whe...