Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Taylor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is fun to use. I can slide my finger along the color spectrum horizontal bar and instantly see amazing photos appear in beautiful full color. I also enjoyed how it was able to scan my entire Apple iCloud Photos Library of 80,000+ in just over one minute. Very clever! Can’t wait to see what the developer cooks up next.
But the performance need to be improved
I have on the order of 120,000 photos in my collection. This app is amazingly fun for finding new ways to look through them and relive memories. When I first downloaded it, it crashed during setup. Creator response was immediate and impressive. Within a week he had two testflight betas out and fully resolved my issues. One feature I'd love to see is an eye dropper to select a specific color in an image as a more granular way of drilling in. It would also be nice if he pulled the metadata from the picture of where it was taken, or offered a link to the image in photos. These are minor future things to think about, though. If you have a large collection and want some fun, give this app a try.
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