Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Will Loew-Blosser · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had a lot of fun playing with my pictures and experimenting with different filters. The app makes it easy to be creative, and I genuinely feel like an artist every time I create something using it!
I use the app intermittently. The user interface is intuitive and easy.
Creative filter tools include: Blend, mask, pointillize, frame, distort, dissolve, edge, spot, tile, twirl, crop, rotate, straighten, blur, multiply,...