Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phillips Auctioneers LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The old app worked just fine. Why are you making your customers use two apps now? Terrible customer experience, and an inexplicable and incredibly annoying decision on your part.
Having to bounce around with two apps for one auction house is an awful customer experience, why did you break it into two? Previous one with live and online worked fine…
Buy, sell, and explore with the Phillips Online app. Explore upcoming auctions, track favorite lots, place real-time bids, and enjoy seamless access t...