Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philips · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this razor. It shaves in both directions and doesn’t require me to use shaving cream at all. I don’t break out in my neck area like I used to with other electric shavers. I really have no complaints at all. This is the best electric razor I’ve ever used and will continue to use the OneBlade as far into the future as I can see. Try it, you won’t be disappointed!
I’m a 22 year old woman and I was advertised the one blade and so far I do like it a lot, no complaints there, but why would you give me the option to chose female on the app and then cater ALL your tutorials to men. The only one for women is an article for intimates and doesn’t show women how to shave with one blade, it just explains how hair removal creams can be harmful and epilation can be a good option. Nothing beyond that which is very disappointing. I know your average customer base is men but if you are ADVERTISING to women please try to include them at least a little more.
I am new to shaving and had no idea how to use the clips, what they are for, or anything like that, until I downloaded this app. It’s so useful and from the time I have been using it there is no adds or premium membership they try and push you to have. Also there is more than shaving tips on this app, it helps with skin care and many other things. I am impressed and relieved on how good this app is.
Transform your personal care routine with OneBlade from Philips Philips OneBlade app is the new name for the Daily Care app. Offering the same great...