Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Loblaw Companies Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy the daily recommendations & challenges, but it would be helpful to be able to access previously viewed material.
With this app I have to be accountable for everything I put into my body be it food, water or fitness. As a senior I feel as though someone is looking out for my health as much as I do.
This app asked for too much personal information just to see if what it offers has any real value.
Health questions? Ask Away. There’s a lot of health information out there. The hard part is knowing what to trust — and what to do next. PC Health can...