Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TELUS Communications Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am very pleased with this Dr. She goes above and beyond. Highly recommend her.
The UCP are promoting this app that pays doctors from tether parts $38. There’s a service provided by Alberta doctors but they’re only getting $20.. don’t promote this app.
This program is a complete insult to family physicians who are trying to provide good, continuity of care for their patients. They provide walk-in style medicine with no follow-up and no continuity. The government should be instead focusing on providing funding and resources to allow family physicians to provide this service to their patients.
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