Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sreejith Rajeevan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
EDIT - to the developer who responded to me and said it may vary with brands- I’ll try to get a shadow color out of a photo and it will tell me to mix Pthalo green with white. That’s so insane. Those two colors make a REALLY almost neon green that is miles from a bluish/grey shadow color. I paid for the yearly subscription but this app has yet to deliver any value to me. I’ll keep trying and hope you can make some much needed changes. What am I doing wrong? These color recipes are so far off it’s not even funny. 😩
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