Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Out of Office International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded. Didn't want to link it to FB in an effort to retain some kind of privacy and avoid it spamming my friends and my email contacts. So went through the whole effort of signing up independently of FB. But when I try to register for events, it still asks me to link to FB or freezes up. I get the desire for ad money, but come on! I'll buy the drinks, allow for a simpler process!
Out of Office is a Networking & Nightlife Community with free public events. The Community App is also free, like most of our events, and all you need...