Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Los Angeles Newspaper Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In addition to the Register, I also read the paper of my local city on line, and the contrast is remarkable. With the Register, I can easily navigate from page to page or jump to the rest of a story. My local paper drives me nuts! It jumps spontaneously and mysteriously to different pages, but you can’t jump to finish a story. Often, the ability to move down a page disappears and instead the type expands greatly but you can’t change the area shown. The only remedy then is to power off my device and reboot. Even opening up the paper is a trial and often takes three attempts. The point of all that is to say the reading the Register online is a pleasure. Well done!
First, I am not a California resident. On earlier vacations, I found the Register to be much better reporting than another well-known area newspaper. So when I worked at the Phoenix airport, it was worthwhile to get the Register off of incoming John Wayne flights. Now I have the availability to read the digital edition whenever I want. I had an acquaintance who graduated college in journalism, who once told me the Register was one of their most studied publications. I also have my favorite column, Honk, so I never miss a Friday edition. I drive to Orange County a few times a year and through the county, on the way to cruises even more, and find his road reports very valuable and entertaining.
I like reading the Register in the morning. The only reason is that some glitches occur that bug me. There are daily items that are color but at least once a week, sometimes more, they’re in b/w. There’s a page of adds for local workers, even the Covid maps are sometimes b/w too. I still don’t understand why even comic section is always b/w, they’re in color on other e-news. I’ve emailed questions why this happens and only get a form email back, no changes.
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