Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Adams · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app to help learn chess moves… I wish however it could tell me what the actual openings were called and the defenses I play so I can better get a grasp on what I’m playing and my play style!!
Very useful app, but you need to label all of the columns in the move table. If that number to the far right is a percentage, I need to know what is it the percentage of?!
New computer play mode with move now is great. I can play a line out or just make computer move rather than making it's moves to see next move. Updated book is nice for some lines that had poor coverage in the old book. Maybe more book updates can be done in the future.
OpeningTree is a chess openings book based on high rated over the board games that lets one explore the tree of openings and engine analysis is availa...