Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blair Myers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I moved to Detroit a few months ago for work and didn’t know much about the city. This app has been a god send. Me and my friends use this app every weekend to find something new to do in the city. Whether it’s art, music, or the best restaurants, this app has it all. 10/10 recommend
Immediately found things I wanted to do that I didn’t know was happening in the area. User friendly and simple. Love it!
this app is awesome and super useful for finding fun, local events in detroit! very brat 10/10
See what's going on in Detroit. Sort through events by day, neighborhood, and event type. Use AR and geolocation to identify events near you. Tap on e...