Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Orange County Transportation Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can get just about anywhere in OC with their bus system. Most drivers are great. However, I do wish that the maps that the OCTA puts online showed more details and other real cross roads. It is difficult to know what stops one actually goes through, so getting to a new place, that is not listed on the provided OCTA maps can be difficult.
I use the app every day for heading to work since it has launched and it is a nice application. Works effectively the same as the old one with a few extra utilities with separate purpose though once consistent issue I have noticed since launch is that the tickets will occasionally fail in contrast to the old app. It made me avoid moving to the new one and every now again periods will occur where tickets purchased a minute or two before embarking a bus will state invalid. My guess is that when purchased I have noticed the expiration is set to the same minute it is purchased regardless of if you activate it or not in some cases though it has been intermittent.
I am a Fullerton and Cypress College student who relies heavily on my school given bus passes. Since I had one from each school, I also allowed my friend to use my unused one since he needed a way to get around. With this new app, I have lost both my tickets and I am not sure how to get them back. I followed the instructions in the email sent out but it says I have no tickets and I have even used my school email and such as told to do by the school. I’m not exactly upset but I wanted to bring that to attention with OCTA and hopefully they can get a fix out or something because my friend and I just lost our rides to everywhere and beyond!
Welcome to the OC Bus App, Orange County Transportation Authority’s mobile ticketing app. The OC Bus App gives you everything need to plan, pay, and r...