Notify NYC

Department of Information Technology And Telecomm · iOS

Notify NYC

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Notify NYC screenshot 1Notify NYC screenshot 2Notify NYC screenshot 3Notify NYC screenshot 4Notify NYC screenshot 5

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Notify NYC Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.3 ★(96)

Rating Distribution

3.3
★★★☆☆
96 reviews
5
26%
4
17%
3
5%
2
5%
1
47%

Top Countries

🇺🇸 US🇨🇦 CA🇭🇰 HK
Reviews (3)▼
★★☆☆☆saymylastname8/1/2024
Missing person alerts…

The system itself is incredibly helpful, but it seems like the missing person alert being in the required category is holding the whole app hostage. I hate to say that because I don’t want it to seem heartless, but in a city impacting tens of millions of people per day, the focus of specific individuals going to all of our phones as a citywide emergency seems political or personal. which unfortunately is inappropriate for the purpose of this app which can save many peoples lives at once as opposed to crowd, sourcing an entire city to solve individual cases. Additionally, in the app, which I downloaded to circumvent the email frequency, it doesn’t even include a picture of the person in the app. I was literally going to unsubscribe from the emails so that I could not have it pop up across all of my devices simultaneously when I get an email alert and just have it limited to my phone screen, but even if trying to help on the phone, you have to open each individual missing person and then find the image link to click.

★★☆☆☆drichrx12/26/2022
Too many alerts

They allow you to select the type of alerts but “Emergency Alerts” are required. However, even tho I only get Emergency Alerts, I often get 5 alerts a day for stupid non-emergency stuff like “Get your COVID booster” and other reminders. The people who run this app and send our alerts need to make sure that Emergency Alerts are true emergencies and not just public service announcements, or segregate those into optional notifications. Also, we should have an option to receive amber/grey alerts.

★★★★★XAP77771/25/2021
Needs one more thing to be fixed

The app is overall great, but if you do not go into the app for a couple of days, you get pop-ups in the app of every notification you haven’t seen yet. The pop-up has one button that says OK and another saying Details. The pop-ups prevent you from navigating to notifications that you want to read. The developers need to introduce a Dismiss All button or just eliminate the pop-ups and rely on users having notifications appear on their banner instead.

Version History (24)▼
2.2.85/21/2025
2.2.712/20/2022
2.2.311/1/2022
2.2.26/14/2022
2.2.19/16/2020
2.2.08/19/2020
2.1.81/28/2020
2.1.71/22/2020
2.1.610/7/2019
2.1.29/5/2019
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Notify NYC is New York City's official emergency communications program. Get the Notify NYC app to get information about emergency events and importan...

iOS App ID
1121367950
Content Rating
4+
Min OS
13
Size
12.8 MB
Publisher
Department of Information Technology And Telecomm
US