Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrew Rears · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don't play too many phone games but this one is a lot of fun. Some people find it easy but I guess I'm stupid or something because it's a challenge!
I was drawn in at first by the concept. I really enjoy mirror puzzles, so this game was up my alley. The design is really adorable, but once I had to flip sheet after sheet I really had to step my game up. +star for pleasing soundtrack
It’s pretty good for a first time game but in terms of playability it only took me less than 20 minutes to storm through the the first two books. The mechanics are interesting and intriguing for a puzzle game it just needs something to add to the challenge like a move counter or something that really limits the player.
Flip through the pages of a notebook with one tap to change the level around you and get to the end of the stage. Find hidden paperclips to unlock dev...