Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nokia Apps Distribution LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
PROS: Map of network and the ability to toggle the beacon and ONT (Optical Network Terminal) primary router lights on/off. CONS: Requirement to login to the app frequently, sometimes each time it’s opened. Needs to be able to allow FaceID to authenticate the user instead. Once in the app it takes far too long to load up your network to allow you to view and manage it. The sign in process at the login prompt also takes far too long to process once credentials are entered. I haven’t had success logging into and using the app outside of home. This is a feature that works very well with Comcast Xfinity app. Future update request: I’d like to be able to drill down to each specific device from within the app to view/test performance per node/beacon. Also, would be more helpful if the Network would provide more useful meta data about the devices that are connected (i.e. Manufacturer name/brand and better device type descriptions). This last feature request is something that Comcast Xfinity xfi modem router is already capable of providing to the network administrator/homeowner.
App is very limited. Single unit setup worked fine, but the wifi mesh provides lower performance, much lower. Positioning and setup of additional unit is frustrating. I ended up using another switch to have all of the Beacons connected over Ethernet backhaul which performs well. I have found that moving about the house, sometimes the connection will not switch between Beacons (e.g. going upstairs to downstairs) so I turn off and turn back on wifi. The software is extremely limited and it appears there are no updates planned. No bridge mode, no ability to rename devices. What I would call standard features for any system I have owned in the last 10-15 years. Support is non-existent and they are obviously given the job of pushing all support tickets away (I.e. get support where you bought it from) even though I bought these units NEW from an online store. Very very disappointing, and the software hobbled what would otherwise be a great product. All of the high star reviews appear to be from a Click Farm as they have limited supporting commentary for their rating.
Before unpacking I had set aside 1+hr to get it set up and working. Downloaded the setup instructions, started the setup and to my surprise I had set up two devices in less than 30 min. I have ATT U-verse giga bit service to the house and 100% wireless in the house (nothing connected with Ethernet). Without the mesh my upload and download speeds were terrible and I was considering switching back to cable. With the mesh I am seeing a 10 fold increase in upload and download speeds . The app is helpful in seeing and managing connected devices. The only annoying thing are the emails the system sends when the system detects a connection issue. It’s annoying because there appear to be no actionable steps for me to take. Aside from the system emails this is a great solution.
The Nokia WiFi app lets you to quickly setup and easily manage your Nokia WiFi Beacon units (purchased separately). Use the app in your home for quick...