Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ectosense · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The biggest issue I have is it’s impossible to read about or understand what I needed to do prior to setting it up and following directions through the App. The directions were simple and easy to follow, however I’m possibly not the only person that likes to have an idea of what I’m gonna be instructed to do prior to having to do it. So my complaint isn’t the directions through the app, I just feel a video showing what I will be doing be available off the website, or simply in paperwork included with the device. It can’t be that difficult, to include a short video on the website to ease the mind of someone like myself that wants to know what I need to do, if it was available, I’d say it’s a perfect system.
Very easy to use, with good instructions given to me through the app as I started each night’s test. The only issue is the app gives us no way to “Cancel” a night’s test if there was a bad night or disrupted night of sleep. The app assumes that people have perfect nights of sleep every night worthy of which to diagnose sleep issues. No we don’t! Please add a “Cancel Test” button next to the Stop Recording button on the screen that stays up all night, so we can cancel a test if we need and try again the next night. This is why I’m giving you a rating of 3, otherwise it would be a 5. This ability to cancel a test if we need is THAT important, otherwise the reviewing doctors of the test will give diagnoses based on bad test data.
I am a sleep apnea patient. So I already know that I snore and have sleep apnea. This was a test for me too. Get a new machine after not having a new CPAP in over 12 years while sleeping with my CPAP machine was uncomfortable. This was a lot more comfortable to wear the small device on my finger rather than going in with all of the wires hooked up to my chest and head and sleeping in an odd environment while being tested overnight like they did it in the old days . I have not gotten my results back yet because I just used the device last night. However, the ease of use is a 10 out of 10. Fingers crossed that their results show as they’re supposed to
This app allows you to interact with the NightOwl sensor that measures signals from your index finger with a small light sensor to check if you have s...