Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NHS Digital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
Free
GB rating
3.1 / 5
GB rating count
17,932
Current version
6.6.0
2026-09-24 · Developer notes
• We've fixed several bugs.
Store metadata collected 2026-10-07 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is absolutely pathetic. If you click (while logged in) on “make an appointment,” it says “there are no appointments available, please contact your GP.” Ok, not great, but fair enough, so you’d think that they would provide the telephone number to contact your GP… nope. If you navigate over to your GP information, guess what? No phone number! The app says “ask a question to your GP”! So you click on that and it brings up a long disclaimer screen saying they are going to pass along all your private information to a third party! Come on, guys! You can a lot better than this! Online appointments save everyone time and save the NHS money. Having this app adds no value over walking over to your GP and queueing whenever you need anything.
Doesn’t connect with apple health unfortunately we are lagging behind here. Nice to have my test results, but it’s time consuming to manually transfer data to the health app.
This app is essentially unusable. First, the login process is like seven steps and twenty clicks - it could be streamlined so much. Once you do finally log in, the functionality changes seemingly every week or so. Sometimes I can make an appointment at my GP surgery online. Sometimes that option no longer exists. Sometimes the drop down only allows you to make an appt for a blood test or phone appt. Sometimes those options disappear. Sometimes I’m seemingly assigned to a GP surgery I’ve never heard of that seems to be the first in the alphabetical list of GP surgeries. The app also constantly bounces you out to other apps. So if I can’t see letters, see info on appointments, schedule appointments, send messages…I don’t know what this app is for. It is essentially useless.
The NHS App gives you a simple and secure way to access a range of NHS services on your smartphone or tablet. You can use the app if you are aged 13...