Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cubic Transportation Systems Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
…..but I keep on trying. After my 7th failed attempt to pay a toll…..now with additional fees I am throwing in the towel. The website also is useless. I really don’t understand how they can seriously call the app: EZ-Pay, it is the furthest from that. One would likely think that this is designed to not work so there can be additional fees added on. I guess I will need to take a couple hours and go into work late or out at lunch. Work is an hour from the payment office which fortunately works exceptionally well, especially if you remember to be nice to the people in the office- remember-they didn’t make the horrible app or website!
IPhone. To pay a toll: entered my license plate #, & the next drop-down box for “Country” & the rest are broken. I can see 1/8” of white at the bottom of my screen pop-up as if it’s trying to work. The only other thing on that page that works is the calendar, but if you can’t fill out everything you cannot get to the next page. And why do you have to re-enter all your info every time you do anything? And what’s with the “double-tapping?” This whole app is messed up in my opinion. Don’t get me started in the “easy” pay in 7-days. Even the website has a lot of issues. This makes our state look bad.
Not much has ever worked well with NH Ez Pass, but this app is just terrible. Pretty much any change you want to make to your account (new plates, new transponders, changing vehicles etc…) causes problems. Either the app, or the website won't have the functionality you need to complete a task, or it is flat out broken. Tried updating a license plate and the app crashes every time even trying to do it on multiple devices. The good news is that the system seems to be broken at the toll booths as well, as we've gone through tolls several times with a dead transponder and even though the bell rings, we don't seem to be getting tolls added to the account. Maybe once the state realizes they're losing revenue they'll fix it, the app developer doesn't even seem to be in business anymore.
New Hampshire Department of Transportation. Mobile Tolling Application. Users can access all features of the NHDOT E-ZPass website with a handy mobile...