Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗皎 王 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded app, Bluetooth connected the robot, auto updated the robot, changed settings for how I wanted vacuum to perform, dropped into pool. Easy easy easy.
App doesn’t work. Connects to vac then you can’t use vac buttons or the app!!
Bluetooth connects, then need an update and it just crashes and crashes. Completely useless app. And the developers don’t even have the decency to look at info from the app. Vacuum is probably the same situation. I’m returning from where I purchased and never using this name brand again
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