Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NS Media Group Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a review of the app, not the magazine. Please, please improve the font and/or font size adjustment. The font style is way to inky and I find it hard to read. What’s worse is the font size adjustment. Small is ridiculously tiny, completely unreadable. Medium small is tiring on the eyes. Medium large and large are ridiculously large. You need a size between medium small and medium large, but font size adjustment does not provide it.
The NS needs to invest in a better iPad user experience. At the moment, it works fine, but it’s not great. It’s bit clunky and doesn’t support gestures or anything like a normal app, eg Washington Post or NYtimes, etc.
The New Statesman Magazine is a wonderful weekly magazine!! I love the content!! I used to read The Spectator and The Telegraph Newspaper but they are way too conservative for this independent! I'm a US citizen in California, but my top newspaper is The Guardian, then I love the New Statesman!! The app works really well, and the content is spot one. I only wish the app had a dark theme!! Other than that, great work to the Editors and Journalists of this fine magazine!!
The New Statesman offers you independent, reflective, progressive, award-winning journalism, the best political reporting, and the finest literary and...
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