Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗History Today Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The essays in History Today are both erudite and inviting. This journal was the first to which I ever subscribed, having first learned to love it many years ago thanks to the encouragement of my father-in-law, one of the two weekly book-reviewers for the New York Times. The essays are invariably interesting, well-written, and enjoyable. I learn a lot but also have fun. As scholar of the Renaissance I find myself learning lots and lots about other periods and the intellectual expansion is a pleasure. Don’t stop! Anne Lake Prescott
I loaded this version in the hope of solving my problem: The previous version would not allow the saving of articles to other apps (such as Instapaper). Now oddly enough, in some month's issues it will and in others it won't. Mysterious and a bit annoying. Also, there is no longer a table of contents in any of the issues I've looked at (about 7-8 across 3-4 years). This is obviously even more challenging than the other problem. The only solution I've found is to go to the website to find the contents then go back to the app and find the story. Could be worse I know, but most apps don't make you take these steps. As always, great content and when you can find what you want the pages are really nice but the app is a little hard to use.
I was a subscriber to the print edition for some time, but as an American it felt wasteful to have a magazine mailed to me from across the ocean when there was another way -to say nothing of the high yet understandable subscription rate for overseas subscribers. The app is just simply perfect, and provides the educated level of history writing I’ve become accustomed to without causing me to fret over my carbon footprint. I can access the publication across my devices, and receive the periodical on the day of publishing without having to wait for it to come in the mail. Technology is amazing, and I’m glad HistoryToday is leveraging it.
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