Nest Payroll

Felicity Inc · iOS

Nest Payroll

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Nest Payroll screenshot 1Nest Payroll screenshot 2Nest Payroll screenshot 3Nest Payroll screenshot 4Nest Payroll screenshot 5Nest Payroll screenshot 6Nest Payroll screenshot 7Nest Payroll screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Nest Payroll Make?

Monthly Revenue
$9.0K
Annualized estimate
$108.0K
Per Download
$9.00

Platform Performance

🍎iOS
Revenue
$9.0K
Downloads
1.0K
Rating
4.7 (116)

Rating Distribution

4.7
★★★★★
116 reviews
5
7%
4
1%
3
0%
2
1%
1
91%

Top Countries

🇺🇸 US🇬🇧 GB

Rankings

Category Rank
#98
Reviews (3)
★★★★★The only true Gary6/24/2023
Been great

I’ve been using this app for a few months now and it has been easy and affordable. I use it to pay my house/dog sitter when I need to be away all day. The only complaint I have is the pay option through Nest. I tried it once and it took a week for my employee to get her pay deposited in her account. Not sure how my employer gets my time on Thursday and deposits my pay the next day. Maybe they pay a lot more for a service. I switched to a work around by transferring the net pay to my employee from my checking account as we use the same Credit Union. It’s easy. Just process the payroll through nest and nest gives you the net amount to transfer. I make a note in the transfer of “Payroll”. Every quarter the taxes are pulled out for the employee and employer portions, so make sure your setting that money aside so you don’t get a surprise. Nest set up my state federal tax for me, I didn’t have to do a thing.

★★★★★MistyAura81/12/2023
Wonderful customer support and easy to use

We used Nest Payroll for about a year and a half while we had our nanny. They provided wonderful customer support, answered all our questions, helped us get set up with tax id, provide tax payments, etc. After our nanny moved away and we switched to daycare, it was easy to cancel our subscription; we did elect to pay for the extra end of year tax form support (W-2 and Schedule H, etc.) which they’d provided wonderfully before. The app is very easy to use. Thank you so much Nest Payroll for everything- you really made the whole process very easy (which this tired momma really appreciated)! Highly recommended- they definitely earned five stars.

★★★★★Mission Possible Bookkeeping3/12/2022
Great payroll app

This is a great app! have been using this for a few months now. It is easy to use, and it has a lot of useful information within it. And the staff has been quick to response whenever I call, text, or email them with questions. There are 2 things I’d like to see upgraded: 1) to have a per pay period employer tax totals (showing the employer taxes per pay period). There is a running total for employer taxes but my employer would like to see what the amount it is each pay period that the YTD is adding up to. 2) to have a semi monthly payroll option. It’s currently only weekly pay periods. Which creates a little more work for me. (Having to cut 2 weekly paychecks, adding together the net pay of each check to pay the employee). Nothing huge that I can’t handle, but would like to have that option. Anyway the app is great and the people behind it have been so nice and helpful.

Version History (54)
1.445/27/2025
1.429/3/2024
1.418/4/2024
1.40.13/10/2024
1.403/4/2024
1.391/2/2024
1.3812/21/2023
1.379/26/2023
1.368/28/2023
1.35.17/22/2023
Available In (2 Countries)
🇺🇸 United States🇬🇧 United Kingdom
Supported Languages (1)
English
App Details

Do you pay your nanny/nanny share, caregiver, aide, housekeeper or babysitter (or any household employee) over $2,700/year? If so, Nest Payroll was ma...

iOS App ID
1314304473
Content Rating
4+
Min OS
16.0
Size
32.5 MB
In-App Purchases
Yes
Publisher
Felicity Inc

In-App Purchases (1)

NamePriceType
Nest Payroll (Monthly)$42.00Monthly