Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michelle Grady · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an amazing app that has really helped us make calculating weekly pay and creating paychecks super easy - 5 clicks and done! It has make our lives a lot easier and has saved a ton of money in doing payroll ourselves vs thousands of dollars with a payroll service. There are also customizable reports, and it shows the you exactly what amounts to use for your W2s, I am a fan Especially bc Michelle is incredibly responsive and gives top notch support!
This app has been a surprisingly excellent way to help keep track of my freelance/contract work caregiving schedule - not only is it super detail oriented into your wages and your typical hours vs. overtime, accruing sick pay and time off, confirming scheduling for the week with the client beforehand and then reconciling at the end of the period, it even goes as far to calculate in taxes held according to your state and what your option are for withholding earnings for your end of the year state and federal taxes. FANTASTIC app for anyone self employed to track and log your earnings per your state requirements, and could easily be just as wonderful of a resource for anyone managing/overseeing other workers - and no ridiculous pay walls or “only accessible through paid subscriptions” (at least none that I’ve encountered so far). Really handy technology for the price of free, will absolutely pass it along to any friends or colleagues who are looking for payroll registrars
I just love this app. When I heard from friends how much they were paying payroll providers I couldn’t believe it - and went looking for cheaper options. This app is amazing as it guides you through the whole process of setting up the payroll, creates pay statements and helps with the reporting (haven’t done that yet though). And when I recently looked into options to help our nanny save for retirement Michelle even ended up amending the app to account for the SIMPLE IRA that I had chosen. Thank you so much, Michelle!!
Simplify Household Payroll & Nanny Taxes in 2026 Guidance to pay your nanny, caregiver, housekeeper or other household employee legally — without con...
| Name | Price | Type |
|---|---|---|
| Full access (Monthly) | $7.99 | Monthly |
| Yearly Full Access | $89.99 | Yearly |