Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBCUniversal Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The previous version of this app used to give real time box scores for the Boston teams. Now all you get is a score and “in progress”. Yes it shows the scores of all the other games but I couldn’t care less about that. I want to know what is going on with my teams.
Full screen doesn’t work when trying to watch live celtics games. It takes you to a browser page that doesn’t let you go full screen
NBC Sports Boston is a local sports app for Boston and New England fans. Follow Boston Celtics, New England Patriots, Boston Red Sox and Boston Bruins...