Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBCUniversal Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a re-write from my original post. I’ve had the app for a month now. It’s become my go-to app for the latest news updates on the 49er’s and the Golden State Warriors. The app is now better than the original app which I had for many years. Thank you for listening to your users.
What a downgrade from the previous app. Now every interview is broken into 45-60 second segments with each labeled as a separate “story”. And you have to watch at least a 30 second ad between each segment. C’mon. Ridiculous. Way to ruin a perfectly good app. Apparently NBC is now brining on more ad revenue. While spoon-feeding tiny sound bites and forcing ads down our throats. No thanks. And, there is very little useful factual information on games, schedules, etc….Or if there is? It’s buried someplace and I haven’t found it. The way it’s going they probably make you watch an ad to see a schedule. Wretched.
If so could give this app a negative score it would be enough. On the previous version of the app, at least I could see scores and the date and time of the next game. I don’t have to keep clicking in to find the thing that should be on the home page. The home page should also be the one sport you’re watching during its season. The UI is horribly unintuitive and fussy. I have it another chance recently and now I’m going to uninstall it.
NBC Sports Bay Area & CA is a local sports app for Bay Area and California fans. Follow Golden State Warriors, San Francisco 49ers, San Francisco Gian...