Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Leonardo Gonzalez Salas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is sooooo bad!!!! First off, the ads that pop up every time you launch it, it plays two ads simultaneously. Then while listening, it frequently cuts out. So much that you can’t even listen. Get it together!!!
This bizarrely revamped app has gone from absolutely horrible to the most god awful app I’ve ever used. Not sure what KNBR’s problem is, but they really ought to be able to create something better than this. Absolutely everything about it is bad.
With KNBR Sports you will be able to keep the track of your favorites teams and sports, like football, baseball, basketball and more. With music, game...