Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MySkiTool · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you are a waterskier this app is a part of a great system. The app interacts with my GoPro camera, through the cloud, I can even be on shore. The ski videos are captured automatically (based on location) and get posted to the cloud with information about skier’s name and location. I can then view the rides, tagged to my name, and even share favorites with other users. There is also a nifty side by side capability where I can compare my ride with prior rides, pro rides or other friends rides.
MySkiTool is an efficient app for water skiers to review, record, compare, and share their rides. Whether you’re training for tournaments or just enjo...