Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Government of Alberta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Google authentication is broken because the app does not meet Google’s policy requirements. Signing in with password fails with a 400 status code due to a too-large header. Authentication checks are also broken on the web app so I cannot access my records there either. Please fix this.
Apparently it can read other data from Apple Health, but it does not write data to Apple Health which is what most people will want. Would be ideal to integrate completely with Apple Health so that could track all labs and other things in the much better designed and complete Apple Health app.
No lot numbers for COVID vaccines, no QR code’s to scan data
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