Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Government of Alberta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded this app to try and keep more aware of ongoing emergencies. But I’m uninstalling now as there’s no way to disable the very loud and obnoxious alarm for certain emergency notifications. It’s the same one we already get forcibly sent to all mobile phones from the government. There is absolutely no need to double-startle me by additionally sending the alarm through this app. Very dangerous and distracting to get these alarm notifications while driving, or for people struggling with ptsd.
On the AE alert Facebook page, could you please write the location of the emergency in a more prominent font so we aren’t forced to go to the app. Sometimes the location is difficult to spot but time may be wasted going to the App trying to find out if it is near you.
Use the Alberta Emergency Alert App to stay informed during emergencies. The Alberta Emergency Alert App provides vital information about potentially...