Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MY Credit Union (MN) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been a member of this credit union for over 30 years. All the changes since converting to “MYCU” have moved this credit union backwards. The system upgrade and rollout of this app have been amateurish at best. More than seven months later we still don’t have all of the mobile app functionality of the previous app. Mobile check deposit only was added a month ago, six months after the “upgrade”. Even then it is buried under a menu. And even then, I can only deposit to a checking account. At my new credit union I can mobile deposit to savings or checking and with higher limits, which becomes important when I had to move some money around related to a home improvement project. Transfers to other accounts are still a problem. And this app is incredibly slow. Every step it takes time to load or figure out something. expect to see the two blinking circled arrows a lot. There are numerous other issues with this credit union such as still not joining with other credit unions to handle deposits across institutions. So, I’ve mostly moved out of this credit union leaving a maintenance amount on the accounts and I am now at another credit union who seems to live credit union values. moving away from a financial institution I’ve used for the past over three decades isn’t easy, but they no longer serve my needs and I would recommend going to another credit union.
After the system update that occurred at the end of August, things have been going down hill with the app. Before everything had worked well and I didn’t believe anything else should be added. One feature I thought was neat was that I could add accounts from other banks to view the balance but that was short lived. Since the update, I haven’t been able to perform any external transfers which is a key feature that I use, and messaging the staff is utterly useless as they don’t provide me a resolution or now are not even replying. Honestly with this treatment and how the system is not working is making me consider leaving and joining a major bank that has the capacity and provides communication with their members.
I was actually quite happy with their mobile banking BEFORE. Now, it’s a janky UI, very unreliable experience, and half of the info I relied on before is no longer available. For example, within your transactions you can no longer see your running balance. Usually if you have let’s say $100 and spend $10 it’ll tell you the running balance per transaction…. Nope, that’s gone. So all you get is your current total. On top of that, their integration with plaid and other 3rd party financial management/planning softwares is gone. Every app that had previously had my accounts here linked stopped working in Mid August and haven’t updated since. Their website has a new addition on the Home Screen “we’re experiencing high call volumes” yea I wonder why?! They ruined their app so now everyone is resorting to call instead of using their mobile banking cause they ruined it.
The MYCU4Life App is fast, secure, and built for convenience. With it you can: • Check account balances • Review recent activity & history • Transfer...