Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HealthComp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is not user friendly. I had to call for assistance to chance my password as it was just disabled without giving me an option/link to change it. I cannot scroll through my claims as the app doesn’t support the amount of data. No good!
I find it difficult to access claims forms, you have to download them and view them on your device. Navigation and scrolling is quirky at times, browsing claims for example, there are two scrollable areas. Doesn’t seem to be made for a mobile device.
This app was good when i first started using it, then Im not sure what happened, it said no internet connection, now its saying , i need to update my password and it sent a link to my email address and nothing is happening, why did this app all of a sudden stop working? It was a very good useful app, its complete garbage, i can’t sign in doesn’t recognize me, this is bad, its like no one cares that it doesn’t work
Built for Personify Health members, the myCare app simplifies the experience of managing your benefits. With the myCare app, you can: - Access digit...