Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Castle Rock Associates, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What happened to the video? It’s very helpful to see the flow of traffic. You can’t get a feel for the speed from a picture. Edit: back to five stars. Video is up and running!!!
I use this app daily. I drive a lot, however, I don’t like the fact the live traffic cameras are gone. This was the best feature of the app. I really hope this is brought back because the still pictures aren’t always the best quality.
This app is really helpful in checking road conditions but doesn’t work properly. Can’t close or pause videos or navigate through the app to other features on my iPhone. Works great on my iPad though.
INDOT Trafficwise is the Indiana Department of Transportation's official traffic and traveler information app. The INDOT Trafficwise app provides stat...