Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sun Life Financial · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Was told exam was $90. Billed $110 when eye drops were put in so I didn’t see the extra charge. Sales guy was five stars. Super friendly, made great recommendations for frames.
The app causes claim delays and erroneous amounts on the claim summaries by not allowing relevant documents to be submitted with the claim submission. For example, can not submit prescription for massage claim. This results in 2 or more different claim numbers created for the same claim causing confusion trying to reconcile claims when a secondary insurance plan is being used and especially justifying claims with CRA. I’ve had seven (7) different claim numbers for the same claim and this occurred for all of my claims over 2 year period causing extreme confusion! The medical claim summaries are wrong as they count the claimed amount for each submission The app does not accept pdf causing delays having to print out a document (ie a massage script) to take a picture of it in order to submit the jpeg
The app states don’t upload documents (like a prescription) unless asked and then it’s submitted. But every single time, the claim is rejected because you’re asked to submit a prescription online in the app AFTER having submitted your claim. And why does one have to resubmit copies of prescriptions for the same medical service treatment type each time? Why can’t we save copies of prescriptions on our online file so SunLife can access them instead of having to submit them every. single. time! Frustrating.
Your benefits, insurance and savings – right at your fingertips. Designed for Clients. Powered by Sun Life. The my Sun Life mobile app is your all-in...