Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saskatchewan Prevention Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app because I found out the paper. My mom told me to not download it. but I still download it.
Won’t let me get past the page where you enter your due date.
It’s so nice to have a local resource to help track progress and milestones for pregnancy! Very handy.
My Saskatchewan Pregnancy is an app for pregnant women. It includes information that is especially helpful to pregnant women living in Saskatchewan. A...