Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Consumer Cellular · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app stinks! Every time I open it, it makes me sign in and doesn’t let me sign in with Face ID. Once I’ve signed in, it redirects to the website, opens it in Safari and then makes me sign in again. Then it goes on to solicit me to download the app to make it easier. It’s like ground hog day! I have even tried to indulge this lower form of intelligence by trying to download the app again; the thought crossed my mind that perhaps I just needed an update. Alas, I cannot “redownload” the app though I haven’t yet tried deleting it and starting over. All in all Consumer Cellular on iOS stinks. The Mac OS webpage in Safari is somewhat better, but if I want things to work without any hiccups, I open the CC website in Firefox. I really think their developers ought to do something to make this a better experience since it’s been several years of the same old same old with nothing new. Or better.
I’ve been with Consumer Cellular for 10 years and have been very pleased with it, I have recommended several people to Consumer Cellular in the past. However, the requirement to change my Sim card has denigrated my experience to the point that I am looking at possibly changing carriers. four times I have contacted Consumer Cellular about extending the number of rings from 3 to 6, which is what I had prior to the Sim card change. No matter what I do the most I get is 22 seconds and four rings. I do not have my phone attached to my hip, and that is not enough time to allow me to get to my phone. The last time I called about this, I was told there was nothing else they could do and it was a problem with the device. How could the device cause problems that I didn’t have before the Sim card change? In addition, most of the time I only have one bar of service. Twice they have downloaded data to supposedly improve the service and I received two bars for several hours to two days, then I am back to one bar. I have gone from being a highly satisfied customer to being one who is barely hanging on.
A few weeks ago, I was told by Consumer Cellular to update my SIM card, or they would deactivate my phone since the SIM card was two years old and “outdated”! I get the SIM card and follow the instructions to change it… then have the worst experience trying to “chat (text) with a representative” trying to activate the SIM card! She actually disconnected my chat, and blocked me from using it again! Tried 5 times to call the number they have to activate it, only to find out, you can’t call them until it’s activated! Finally found a way to activate it without having to deal with their customer service! Because I tried before work, I had no phone for 2 1/2 hours until I was able to complete the process! Next time I know what to do, to avoid the rude customer service!!
Here’s yet another way Consumer Cellular makes wireless service easy. With the MyCC app, you can conveniently manage your Consumer Cellular account ri...