Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Chicago · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I only just downloaded it but it seems like a really good start!! It’s kinda like eventbrite but for kids. One thing though when you “explore”, the tiles for “health & wellness” and “sports & athletics” don’t show any results. I don’t think they’re supposed to be empty though because the infinite scroll of all events shows everything from basketball leagues to mindfulness classes. Hopefully you can update it because I think they’re big interest groups for teens!
When you first launch the app it asks you for your name and date of birth, and tells you both are optional. But if you leave them blank it populates your birthday as the current date, 2011, effectively telling the app you’re 13 years old. The date can be changed, but cannot be deleted. I’d appreciate some simple checkboxes in events, like “show me events for kids, young adults, older adults” etc so I can search for what I want when I want. But this “tell us how old you are and we’ll hand you things we think are age-appropriate for you” is making way too many assumptions about what I might be interested in.
So many different ways to get kids engaged this summer and beyond! Can filter by location, type of programs and so much more.
My CHI. My Future.’s goal is to connect every teen in Chicago to meaningful out-of-school time opportunities, both in-person and virtual. Now, you ca...