Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rob Conners · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is fun. My high score is over 5,000 points. Even though it’s pretty easy it’s still super fun.
I like this game. And the music cool too
Gameplay advertised as music based, but nothing syncs up with the BGM of the game
Guide the ball on the never-ending music road!! Just tap to switch lines and avoid obstacles in this exciting and addictive game. Play to the music t...