Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ilya Kot · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before the first phase even ends, the ball gets closer and closer to the screen to the point where you can’t even see it anymore, don’t know where you are so can’t avoid obstacles and then you die not really worth it.
There was something so satisfying the one time I played Vortex on my cousin’s iPod- this game recaptures that feeling by making great use of the digital crown, and it looks and plays great! Great casual game.
Collect stars and avoid obstacles! Neon Vortex for Watch is designed and optimized to run on all Apple Watch models.