Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joicom corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used my scale for the first time. The icons overlap the percentages shown for each limb on the body so it’s hard to read. Also, all the percentages were showing well over 100% which seems way off to me. My Renpho morphoscan was fully charged when I received it. I stored it and waited a few weeks to take my first measurement but it states battery low. It was not used so I’m not sure how the battery died that quickly. Overall it seems like a glitchy app and the product does not function properly or hold a charge. This is upsetting.
The machine seems to be relatively accurate for a bathroom scale, providing information similar to other devices. They’re never perfect and our bodies fluctuate on a daily basis so it’s more about trends than exact day to day. I do question some of the indicator analysis, as I don’t think Wikipedia is an appropriate source to receive health information. For example, body water % should not be ranked as ‘excellent’ but instead low, standard, and high. Additionally, 51% is not considered high, for my age and body composition, in any academic journal. While it may be an accurate, the analysis is not. The analysis needs to be adjusted against high quality data.
I’ve been on a fitness journey for about 15 months, first losing around 30 pounds of fat and now focusing on building muscle. During that time, I’d been periodically using an InBody machine at a clinic to monitor my progress. I find that this machine produces similar results, and it is so much more convenient. The app itself is pretty great with a lot of data. You can also create dynamic graphs, which is awesome. The reports it generates are full of info and very cool. One thing it is sorely missing is that there isn’t a skeletal muscle graph for easy tracking. Knocking off one start for that as I imagine many people like myself would be using this to monitor muscle growth against fat accumulation during bulking. Developers, if you read this, please add skeletal muscle to the graphs and any data comparisons.
Healthy MorphoScan! MorphoScan is the best helper in your journey to becoming fitter. The app can track multiple body composition metrics (BMI, Body F...