Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Texas Tech University Health Sciences Center · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall design is a little cumbersome to utilize. There isn’t much data on certain medications in the app despite there being tons of studies on their use in pregnancy. So I end up wading through a bunch of PubMed articles despite buying this app. Also, it is sometimes difficult to search for meds- like propranolol (very commonly used) isn’t even on there. A little weird. It wasn’t expensive to buy, I just don’t find it useful and will instead be using Epocrates or PubMed.
I often suffered in silence during my pregnancy/ early postpartum because I was so nervous about what I was taking in and how it’d affect my baby. Google results will literally return anything that coincides with your search, so it was nearly impossible to get straight answers sometimes. This app did away with my medication anxiety completely. It provides study data on so many medications I thought I couldn’t take and tells me exactly whether or not I can take it. It’s great!
Update: I removed and then re-installed the app and it works well again. So thankful as I use this very frequently. This is my “go to” app for pregnancy and breastfeeding safety and patient counseling. Now the app doesn’t work at all. Nothing loads and I have been unable to use it. Very frustrating. Please fix it.
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