Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moen Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the most well designed protective home device that I have ever experienced. I have two homes one in St. George Utah ones Southern California. My sister had a disaster before she installed her Moen Flo. She had a Flood. It cost her well over $100,000 in damages fortunately she had insurance but even then she had to move out of our house for three months, rent an Airbnb and it cost a lot of money and stress. Because of her unfortunate situation I installed two of them one in my Los Angeles home and one of my St. George Utah home and it works flawlessly I cannot tell you the peace of mind and the pleasure and sense of comfort that I have from this unit. It’s very sensitive if I overuse but I’m able to set my uses. I would never be without this device. I even believe insurance companies will give you a considered discount by installing this product in your home.
I had a Moen Flo installed a few weeks ago. It was immediately apparent that the app had not undergone appropriate testing or review. First, the temperature is reported as degrees Fahrenheit but the actual temperature reported is always below 32, so I can only assume that the temperature is actually reported in Celsius. The app frequently requires logging in again. It also has gaps in reporting water flow and pressure. The temperature reporting appears continuous, however, as an example, when I logged in yesterday, it showed 0 as the pressure got the past 4 days and zero usage over the same timeframe. This lack of reporting artificially lowers the average pressure and daily use and underreports the actual usage substantially, so if you are using this to monitor when filters need to be changed, it is not reliable. I also noticed that it was reporting no micro leaks yet it was showing 0.2 gpm of “other usage, with no leaks, no running toilets and no dripping sinks, this made me question the reliability of the data. This product has been on the market long enough to work out issues with the app. It was disappointing to say the least that I paid over $700 for this and I don’t know if the equipment is even working properly or if the app is complete garbage. I expected better from Moen and I hope that you will work to rectify these issues. The product is useless if it doesn’t work with the app.
I received this smart sprinkler controller for free as a replacement from Moen because they acquired my previous smart controller company, Control. I had been using Control with zero issues, from setup to usage since 2013. The first few steps of setup went according to plan. But as I approached the final setup stages, the instructions automatically brought me back to a troubleshooting step. I disconnected the controller from the wall but I didn’t have to do that because there were no issues with the setup. I just didn’t know that. When I tried to finish the setup, it wouldn’t allow me to. Luckily I had already connected to my wifi so I was ready to use the controller. However, I cannot use this as a smart controller because it won’t allow me to set up any schedules. When I go to the schedule setup, no zones come up. I’ve tried to fiddle with the settings but there is nothing for me to turn on to get the zones to come up. I am more than disappointed with this device. Moen is a national (global?) company but they can’t even get this right. My previous controller was created by a small company from Frisco, Texas. It is beyond frustrating that a company like Moen can’t do right what a tiny little company did seamlessly. The worst part is that since they now own my previous controller’s company, they won’t support that device by year end so I can’t even go back to my previous device. With an overall rating of 3.9 on the App Store, you would think they would have fixed the issues. I can’t be the only person having issues. It’s downright embarrassing for Moen.
Protect your home from water damage, monitor usage, and control your water from anywhere — all in one app. Moen Flo apps works with the Moen Flo Shut...