Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗USA TODAY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new look and feel makes this app very simple and easy to use. I enjoy listening to the videos and podcasts in the articles. Great content, my favorite MMA app.
App is ok, but it kills me that every time I open it while listening to music, the app stops my music, and it’s not just when you open a video or something which would obviously be normal. It’s when you open the app making it frustrating to try and listen to music whilst perusing MMA news. Would have thought this would have been fixed by now. Many times I won’t bother opening app because I know it will stop my music.
I like the app to stay up with current affairs in the sport but Twitter mailbag needs to be revamped it’s too aggressive and vindictive. The two writers are always taking lot shots at each other rather than staying on topic. I’ve stopped reading it. Also the Twitter reacts segment needs to be cleaned up. On a mobile device it doesn’t load well and is constantly refreshing making it difficult to read .
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