Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗A. Ray Hospitality, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve downloaded it 3 times and it will not open, just a white screen
The app just doesn’t work. The top and bottom navigation doesn’t do anything. Constantly freezes. Everyone in our group at the table had the same issue.
This app is genuinely useless. You can’t view the menu, locations nor place an order. What purpose does it serve? Very odd to launch something this bad without checking functionality.
Use the M.L.Rose app to find your nearest location, view our menu, and place an order. Save time by ordering ahead. Earn loyalty points and track your...