Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Minneapolis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Glad this app exists, but there seems to be a serious issue with it. Looking through issues reported by other citizens in the app, so many of them are riddled with crazy typos. It wasn’t until I submitted my own stoplight issue that I realized the typos were caused by the app itself. The text I carefully reviewed and posted differed wildly from what was shown after submission. It seems to ignore certain modifications and autocomplete selections. For example, if I start typing “Xer” and choose the “Xerxes” autocomplete option, the text input box will correctly show “Xerxes”, but after publishing, it shows something like “Xerave”, mashing together the pre-autocomplete text with the next word I typed. I imagine this is very difficult for city staff to make sense of.
Running a city requires community involvement. This tool helps the citizens contribute
The app is basic, making anything you're reporting a chore. Couple that with a lazy, uninterested city and you've got yourself a near worthless app. Worse part: there is no way to delete your account. The company behind this app only “deactivates” and explicitly details on their website that they will “continue to make publicly available all user-provided content indefinitely to their partners and third parties.” So there’s that for you. Thanks Minneapolis for keep an eye on citizens once again.
Want to report a pothole, broken streetlight, or parking meter while on the go? The Minneapolis 311 app makes reporting issues like these easier than...