Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Minneapolis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is just the same map that is on the city’s website with no extra features (except push notifications, which you can already sign up to get through text message). It would be much more helpful to have an app that tracks which day of the snow emergency the city is on, and which also includes winter parking regulations, which are separate from snow emergency parking rules.
!!
I saw a buddy from Facebook posted this and so I downloaded it as well. I received a call from the city of Minneapolis about the snow emergency but I forgot what side to park on, so I busted out my phone and checked this app and come morning my car was still their. Thanks to all that made this app:)
If you live, work or travel in Minneapolis, you're expected to know the winter rules of the road. With the Minneapolis Snow Emergency Rules app, it's...