Million Pound Drop

Channel 4 · iOS

Million Pound Drop

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Million Pound Drop screenshot 1Million Pound Drop screenshot 2Million Pound Drop screenshot 3Million Pound Drop screenshot 4Million Pound Drop screenshot 5Million Pound Drop screenshot 6Million Pound Drop screenshot 7Million Pound Drop screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Million Pound Drop Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.3 (352)

Rating Distribution

3.3
★★★☆☆
352 reviews
5
26%
4
7%
3
13%
2
17%
1
37%

Top Countries

🇬🇧 GB🇮🇪 IE🇬🇷 GR
Reviews (3)
★★★☆☆laladoze10/21/2014
iPhone 5

Was a great app on the 4s but when I got the new 5 the app updated to the phone, but all the new card packs I had bought on the 4 are for sale again on the 5. It even shows the achievement circles coloured in as I had won several of them but I'm not buying them again. What a waste of money! V disappointed as I've finished with all the original packs. Should be able to update and carry on.

☆☆☆☆Lucyt9809/6/2014
Used to be good

Do not bother getting this app. I have had this app for months and it was free to play anytime, the new update makes you pay to play anytime and you can only play with the show when I never had the time to watch the show anyway (that's why I got the app in the first place) I have always recommended the anytime play but it isn't free anymore. When I did play with the show the app would take a long time to show each answer and was not in sync with the show. Very disappointing and I have now deleted the app.

★★★★VicC148/4/2014
Paid for anytime play

I'm using this as practice as I'm due to go on the show soon, so it's worth the £1.49 to me, even though I never pay for apps/games usually. It's good for single person anytime play, no freezes and plenty of questions, haven't had any repeated yet. I haven't tried play along with the show - that seems to be what people are complaining about. It would be good to have commentary like Davina does on the show, saying why the wrong answers are wrong, or for you to have a button for that to come up on screen after the right answer is revealed.

Version History (10)
15.67/22/2014
15.57/3/2014
15.312/20/2013
1.76/26/2013
1.66/11/2013
1.512/6/2012
1.49/13/2012
1.27/5/2012
1.16/14/2012
1.05/31/2012
Available In (2 Countries)
🇬🇧 United Kingdom🇮🇪 Ireland
Supported Languages (1)
English
App Details

PLAY ALONG FREE WITH THE SHOW OR UNLOCK A NEW GAME MODE FOR £1.49 AND PLAY ANY TIME Fans of The Million Pound Drop, listen up! Did you know you can...

iOS App ID
529092100
Content Rating
4+
Min OS
5.1.1
Size
39.6 MB
In-App Purchases
Yes
Publisher
Channel 4
Un