Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Army and Air Force Exchange Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Many of the gripes below are still valid, except for scheduling payments. They fixed that. However, scheduling payments is still an issue, when inputting the amount, for some reason it’s extremely difficult to move the cursor to the far right causing the payment amount to be read incorrectly. By default … the cursor should be at the far right so we can input payment amount without issue. The app does its job, but it has the potential to be better. For some reason, if I open the app while listening to music, it automatically pauses the music. Why? Unless the app is gonna sing me my balance I don’t get why it interferes with a music app. You can’t schedule more than two payments in a week, and that includes payments made outside the app, which makes no sense to me. I should be able to schedule as many payments as my balance can afford. Last but not least, I should be able to redeem the gift cards in the app… but no, you have to wait for an email, and then add the card to your wallet and ensure it’s used before 90 days. Needs work.
I love the reward system for every 2,000 pts you get a $20 gift card. Instead of opening up the app to claim them, you have to filter the +500 emails before they expire after 3 months. I wish there was a way to access them through the app for convenience of adding to apple wallet or view a print out. Another issue with the app itself is if you don’t claim your rewards ($20 gift) they still display how much money you’ve earned but you still can’t claim them. Please fix the reward system.
I’ve had a zero balance on the card for a long time, years. I recently made a large purchase and paid of 2/3 of the price immediately and planned to pay off the rest later in the month before the balance was due. 3 days after the payment I made on the app a reoccurring payment that I had set up a couple of years ago also went through which gave me a credit on the account of several hundred dollars. No notification was sent to my email about this reoccurring payment before or after the payment went through. I just noticed when I checked my bank account balance a few days later. Why didn’t the app remind me of an out dated reoccurring payment and why didn’t it just take out enough to make the account a zero balance? This card and app is so outdated I will no longer use. I called and requested a refund and will now have to wait a couple of weeks (7-10 plus mail time) to get my money back which I didn’t even owe them. The lady helping from customer service was very nice but this credit card system and all is a mess. I ended up just cancelling the card on the same call because of the inconvenient situation the outdated system put me in.
Access your MILITARY STAR account from virtually anywhere with the MILITARY STAR Mobile App. With this app you will be able to check your balance, pay...